04 Jan 10 Amish Electric Fireplace Review – Magic Heat Or Marketing Magic?
I love this country. We do not produce as many products as we used to, but we are always the masters of the marketing universe. No other country can take something as mundane as a 1500-watt heater and pack them as a Second Coming. A perfect example of this marketing year ingenuity of Amish Heat Surge Electric Fireplace.
It Rolls! It glows! The Heat surge miracle heater is a work of genius from the China coast! Real Amish craftsmanship goes into eachCoat! And, to quote the Heat Surge website: "It is not just a fireplace, it is a beautiful piece of furniture."
But you have to ask yourself: Do I want to $ 587 for a mini-electric fireplace on wheels that costs no more heat than any other 1500-watt heater $ 500 U.S. dollars to spend less to produce?
Just to be fair, this is a legitimate question for all electric fireplaces, not just the heat surge. Believe it or not, you can easily spend more than $ 2,000 for a combination of electro –Fireplace / entertainment center, heated with the same 1500-watt unit.
No matter how much you pay for an electric fireplace to reduce the cost of the electrical heating insert is about) $ 250 (retail. So that every dollar you spend is more than $ 250 for the mantel piece. In the case of the Amish Cherry Fireplace $ 250 $ 587 deducted from the selling leaves $ 337 for the cost of the coat.
Since the Amish heater is a mini-electric fireplace, it is difficult to find a similar size toElectric fireplace for the sake of comparison. The best I could with the electric ProCom 24 "cherry finish fireplace.
Although this fire is the smallest ProCom makes and uses a similar 24 "wide heating insert, it's dimensions are still 2 1 / 2 times larger than the Heat Surge.
The last time I checked, the ProCom 24 "cherry finish fireplace was available online for $ 400. After deducting $ 250 put on the heater, the chimney-piece for the cost ProCom$ 150.
So why should we be willing to pay more than twice as much for an Amish coat less than half as large as a comparable fireplace will cost 30% pay less?
It is the magic of marketing baby!
If you buy an Amish electric fireplace, it is not boring for the 1500 watts of heat from any other space heater out there available. What is going to upset you enough, you whip out your credit card has an inexplicable attraction of the Amish, the promise of superior AmishCraftsmanship and the pride of ownership.
I can not explain an inexplicable attraction, but I will accept the claim of superior Amish craftsmanship. However, is "craft" at a price. Over a period of three years, the premium you pay for an Amish mantle piece, an additional $ 5 per month or $ 180 add to your actual heating costs when compared to the purchase price for an Pro Com 24 "fireplace.
This brings me to the second problem, which I do with the marketing of this product.
If you goThe Heat Surge website you will find not find a picture of the Amish fireplace with the attached wheels. The reason for this, in my opinion is, the wheels make it look "dinky" compared to the "essential" look has if they found without the wheels.
So, how much pride you can in a product of the manufacturer's embarrassing to show in its entirety?
This is a disgrace. The wheels are actually a selling point because it means for zone heating – just wheel on firefrom room to room as needed. Occupied zone heating, heating, or just the room you are, you can choose again at home, master thermostat is significant fuel savings.
On the other hand, the attempt to "zone heat" your home for several inmates in several rooms distributed with only one Amish fireplace is impossible.
I argued a few other problems with their marketing, that I could delve into, such as "It uses about as much energy as a coffee maker and leading regional energy costs,But they have little influence on the cost-effectiveness, if you pay $ 587 for a 1500-watt heater.
